Win more business for your agency with these tips on how to find prospects, approaching them, and convert leads into high paying customers.
Before making any contact with any lead, you should always examine how their business operates.
This research helps you to be more targeted in your approach. What are they missing? What could you do to help improve their tactics which will help grow their customers or sales?
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Landing pages give you a space to sell individual services. For example, if you’re offering AdWords services to a lead, sending them to a dedicated page that highlights your success with previous accounts
will capture their attention far more than your homepage.
The best landing pages include:
The Best Landing Page Softwares are:
There are a lot of great agencies out there, and competition is fierce. It’s key that you highlight your strengths in the right context.
Writing guest content reinforces your brand, and promotes your agency to wider audience.
Identify popular industry blogs and send them an introductory email. If they’re looking for contributions, then send them some suggestions for blogs you could write.
Guest blogs demonstrate your industry knowledge, while also building strong backlinks to your website. These links will improve your search engine ranking and provide a free and consistent source of inbound leads.
Also read this: 10 Digital Marketing mistakes people do! And this is why you should learn from them
When introducing yourself to new leads, get to the point quickly. If you spend the first paragraph of an email using sales-speak, then it’s destined for the spam folder.
Stick to the following agenda:
Remember, they’re only interested in how you can help them. Adding more detail than that just clouds your offering.
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